Research on Agricultural Products Marketing Innovation under Omni-Channel Integration Mode

Abstract

Based on the strategic background of rural revitalization, this study is committed to solving the problem of unsalable agricultural products because they are far away from the central market, and exploring the marketing innovation path of agricultural products. With the development of the Internet plus agriculture mode, the "cloud market" has been promoting the promotion of agricultural products, and has become a new driving force for the integration of rural industries and economic and social development. The full text uses enumeration and induction to summarize and refine the agricultural product marketing mode and development and innovation under the omni-channel integration mode. This study tries to find out new ideas and Strategies of agricultural product marketing, and provides suggestions and references for the construction of a beautiful countryside.