International Conference Destination Competitiveness: Measures and Promotion Strategies for Hangzhou

Abstract

In recent years, more and more international conferences were held in China, and a large number of research production have been accumulated, but still, so few of researchers have a study on the competitiveness of international conference destinations. Referring to the existing evaluation index system, this article putted forward an evaluation system of 5 first-level indicators, including the conference economic development environment, hardware environment, facility environment and talent environment, tourism environment and social environment, urban internationalization environment and price environment, and 28 secondary indicators. According to the top global conference destination Cities list released by the 2019 International Congress & Convention Association (ICCA), using the above evaluation system to evaluate the top 10 cities in China. Then analyze the shortcomings of Hangzhou’s construction being an International Conference destination and propose optimization countermeasures.