Research on Short Video and Communication Innovation of Traditional Ethnic Minority Sports Culture
With the development of national sports and the rise of national culture, the traditional sports culture of ethnic minorities is gradually coming into people's vision. Before the emergence of new media, the traditional sports culture of ethnic minorities had a single way of communication and a limited range of communication. However, short video has the characteristics of large audience, rich means of expression and fast transmission, which can display and publicize traditional ethnic sports in a short time. This paper analyzes the new opportunities brought by short videos for traditional sports culture of ethnic minorities in the first time. At the same time, it also analyzes the problems and difficulties existing in the dissemination of minority traditional sports with the help of short video, and creatively puts forward the strategies and means of the dissemination of minority traditional sports culture with the help of short video on the basis of communication theory.