Influence of Corporate Reputation and Career Development on Talent Attraction: And the Moderating Effect of Chinese Travel Industry Catalogs

Abstract

China's tourism industry has made outstanding contributions to improving people's lives and the overall development of the Chinese economy. How to survive in the market and gain a more significant competitive advantage has become a concern of management. This study uses the tourism industry category as a disturbance variable through the relationship between corporate reputation, career development, and talent attraction. This study applied questionnaires to obtain valid data, using the structural equation model analysis to get the following conclusions: The better the corporate reputation, the stronger the organizational talent attraction. The better the career development is, the stronger the organizational talent attraction. Different tourism industry categories have an interference effect on the relationship between corporate reputation, career development, and organizational talent attraction. This study guided tourism enterprises to improve the scientific level of management and meritocracy, perfect the mechanism of attracting talents and elites, and establish correct attitudes and countermeasures