Construction of Cities' E-Commerce Competitiveness BRMS Model from the System Perspective

Abstract

E-commerce in China presents a spurt of development, and its proportion of GDP is increasing, e-commerce has become an important part of urban economy. E-commerce promotes the development of cities by stimulating consumption, promoting trade, promoting the transformation and upgrading of traditional industries, promoting the development of modern service industry, promoting the focus of human resources and promoting the upgrading of government services, and improving the competitiveness of cities has attracted more and more attention from the theoretical circle. This paper take e-commerce demonstration cities in China as the research object, and constructs a theoretical model of urban e-commerce competitiveness by studying the internal formation mechanism and construction promotion mechanism of urban e-commerce. Based on the theory of industrial agglomeration and system science, this paper analyzes the competitive factors of urban e-commerce. This paper finds that the urban e-commerce system is manifested as four subsystems: basic environment of e-commerce, industrial agglomeration, market expansion and sustainable development. Among the BRMS model elements of urban e-commerce, the effect of basic environment on e-commerce is lagging behind, and industrial agglomeration makes the city's competitive advantage more significant.  Urban industrial cluster is the endogenous power source to improve the competition level of urban e-commerce enterprises. Only by continuous innovation and development can the city maintain its competitiveness. The research has enriched the theoretical results of urban e-commerce competitiveness. Only by enriching the samples outside the demonstration cities, can the dynamic, relative and comprehensive characteristics of e-commerce competitiveness be further suggested and the results be more influential.