Research on the Protection and Development of Geographical Indications of Agricultural Products and the Improvement of Farmers' Happiness from the Perspective of Intellectual Property Rights

Abstract

With the rural development entering a new stage, the development of agricultural intellectual property based on the strategy of rural vitalization will face new requirements and tasks. For the geographical indication of agricultural products, strengthening the geographical indication of agricultural products, as a special agricultural intellectual property right most closely related to the “three rural” issues, its economic, cultural and ecological value to enhance farmers' happiness is becoming more and more important at home and abroad. Among them, the special nature and evolution of geographical indications of agricultural products constitute the logical starting point of geographical indications of agricultural products from the perspective of intellectual property rights. Farmers’ happiness is the spiritual driving force to promote agricultural intellectual property strategy and realize agricultural and rural modernization. This paper integrates the theory and practice of the protection and development of geographical indications of agricultural products in recent years, and explores the interactive mechanism of the strategy of rural vitalization, geographical indications of agricultural products and the improvement of farmers’ happiness at the same frequency resonance, and focuses on the dilemma of protection and development system of geographical indications of agricultural products in China restricts the practical dilemma of farmers’ happiness from the perspective of intellectual property. Finally, this paper puts forward the optimal path of promoting the protection and development of geographical indications of Chinese agricultural products to enhance farmers’ happiness under the consciousness of community of interests. It is found that on the one hand, realizing people's happiness is an important yardstick to evaluate the effectiveness of rural governance, and the improvement of farmers’ happiness is the unity of subjective and objective conditions, which requires both physical basis and spiritual satisfaction. On the other hand, the development process of agricultural products with Chinese characteristics from the perspective of intellectual property protection under the value guidance of national strategies, laws and policies. And empowerment, strength and tolerance in the realization of the protection and development mechanism of geographical indications of agricultural products can enhance farmers’ happiness. In short, farmers’ lives have been continuously improved and their quality has been continuously improved. In view of the practical dilemma in China, based on the overall realization of farmers’ individual value and social value, the conclusion of this paper finally aims to implement the concept of “people-centered” and puts forward the optimization path of the protection and development mechanism of geographical indications of agricultural products from the governance synergy function, origin ecological environment and defuse market failure so as to effectively enhance farmers’ happiness.