The Relationship Between the Use of Digital Publishing and Internet Self-efficacy Based on a Case Study on Undergraduates Studied Online During the Epidemic Period

Abstract

In this study, a questionnaire survey (n=943) is used as the research method to comprehensively apply correlation analysis and regression analysis on undergraduates to explore the relationship between the use of digital publishing and Internet self-efficacy. Research shows that undergraduates have higher Interne self-efficacy, they have a very high degree of use of digital publications and mobile phones became the main terminals to use digital publications during the epidemic;the use of digital publications is related to Interne self-efficacy, among which undergraduates' perceived usefulness, perceived availability, economy and willingness to use digital publications will significantly affect their Interne self-efficacy. This discovery reminds us to think about how to improve the effect of online teaching from the perspective of the use of digital publishing, and it also provides some reference for us to accurately grasp the present situation and development direction of digital publishing. Firstly, digital publishing should provide accurate services according to the needs of undergraduates. Secondly, undergraduates should become one of the main target groups of digital publishing. Finally, digital publishing should strengthen the breadth and depth of cooperation with colleges and universities, and do a good job in the development and promotion of the platform.