Research on Rural Tourism Development Under the Background of New Media

Abstract

The Internet era is an era of data explosion, new media is an important way of "Internet +", and it also affects the way of travel consumers' experience. As an important branch of tourism, rural tourism has made outstanding contributions in developing tourism economy, inheriting characteristic culture, developing tourism resources and increasing farmers' income. Rural tourism destinations are loved by more and more people because of the beautiful natural scenery and unique folk customs, but most of the rural tourism destinations are far away from the city, the information is blocked, the marketing methods are backward, and the popularity is not high, which makes the local tourism development. Using new media for planning and marketing in the development of rural tourism can give full play to the advantages of new media, reflect the characteristics of rural tourism, and achieve further development of rural tourism. By analyzing the existing problems of rural tourism in new media marketing, this paper proposes a feasible improvement plan, in order to achieve the effective integration of the two and promote the rapid development of rural tourism.