On Global Promotion Strategy of Chinese Table Tennis Events based on SWOT Analysis

Abstract

In this paper, the SWOT-based systematic analysis on strengths, weakness, opportunities and threats (SWOT) of China's table tennis tournaments in global promotion is conducted to find out the appropriate development strategy conforming to the global promotion trend of Chinese table tennis tournaments. The research results show that the inner spiritual value of China's table tennis itself, the global economic growth, the positive sports policy and the commercial interests of open table tennis tournaments are the primary strengths and opportunities, while the low commercialization degree, imperfect system, strong competition of foreign sports powers for China's sports events, and the utilization of sports event resources are the important factors restricting the global promotion of table tennis events. Then, the following recommendations are put forward: Firstly, adopt the growth strategy; secondly, promote sports events by combining with marketing; thirdly, vigorously develop the construction of table tennis clubs; fourthly, improve resource utilization, perfect industrial administration system and strengthen the promotion of table tennis abroad; fifthly, increase the supports for table tennis peripheral industries.