Application Analysis of Computer Digital Media Technology in Advertising Art

Abstract

The role of CDM (computer digital media) technology in advertising art is becoming increasingly apparent. New media and network technology come into our lives unknowingly, laying the foundation for the development of the knowledge economy industry. The rapid development of digital media art has greatly enriched the content and form of the modern information industry. The diversification of computer technology has brought a huge impact to the traditional advertising industry. The traditional advertising model has not adapted to the needs of this era. With applications such as Weibo, WeChat, and Douyin, it has greatly occupied the channels for people to obtain information. The modern AD (advertising design) industry urgently needs to make changes and apply computer media technology to advertising art. The application of CDM technology in advertising art is the focus of this article. The analysis of the current situation of the advertising industry shows that the domestic advertising industry is in a steady and positive development trend, and advertising with TV and the Internet as the main media is more popular. In 2000, the total revenue of the advertising industry was 134.2 billion yuan. By 2020, this value is as high as 910.5 billion yuan, a total increase of about 780 billion yuan. The effect of DMT (digital media technology) in advertising art is analyzed. 41% of the surveyed believe that DMT can help AD to achieve the integration of virtual and reality, 27% and 22% think that DMT can enrich the expression of advertising art and promote the diversified development of AD.