Game Model of Logistics Risk Control for All Parties Involved in Cross-border E-commerce: Based on Insurance Rate Perspective

Abstract

As an emerging industry, cross-border e-commerce has a profound impact on the state economy, and cross-border logistics also plays an important role in it. Cross-border e-commerce carries logistics risks because of its features of long-distance distribution, cross-border, and multiple logistics nodes, and logistics has thus become a major bottleneck restricting the development of cross-border e-commerce. In review of related literature, this paper first identifies potential risks in cross-border e-commerce logistics, and then builds a logistics insurance mechanism model based on the dynamic game of incomplete information. The paper aims to analyze the positive effects of the logistics insurance mechanism on cross-border e-commerce logistics from multiple angles, find a feasible zone that can achieve multi-party win-win, and put forward policy recommendations on related logistics insurance compensation system.