Strategies to Improve the Overseas Dissemination of Original Chinese Children's Books in the Post-epidemic Era

Abstract

With the advent of the post-epidemic era, the increasing demand for reading provides a favorable situation for the cross-cultural spread of Chinese original children's books. Practitioners of children's books should analyze the bottlenecks restricting the dissemination of Chinese original children's books from the audience groups and attach importance to non-leader audiences. With deeply understanding and developing Chinese elements from the perspective of target diversified audiences, they should create export-oriented works with child-based thinking. In response to the advantages of digital reading during the epidemic, the children's book publishing industry should further improve the level of digital communication to maximize potential audiences; on the other hand, it should use the Chinese international education and communication system to target the huge available audience groups and improve the overseas promotion of Chinese children's books