Rural Elites, Peasant Household Organization and Peasant Household Entrepreneurship—Based on the Research Database of “One Hundred Villages and One Thousand Households” for Rural Revitalization in Jiangxi Province (2021)

Abstract

Based on the research Database of “One Hundred Villages and One Thousand Households” for Rural Revitalization in Jiangxi Province, probit and mediating effect models were used to empirical study on the influence of rural sages and peasant household organization on peasant household entrepreneurship and analyze the heterogeneity of rural elites on peasant household entrepreneurship, the results show that village sages can promote farmers' entrepreneurship; The influence of behavioral resource support and thought support on farmers' entrepreneurship is positive and significant, while the influence of entrepreneurial environment support on farmers' entrepreneurship does not pass the significance test. Through the mediating effect of farmers' organization, the villagers' organization plays a mediating role in “villagers' organization and farmers' entrepreneurship”. In the heterogeneity analysis of township elites, the assistance of action resources and thought to farmers' entrepreneurship is consistent with the results, while the assistance of entrepreneurial environment to farmers' entrepreneurship does not pass the significance test. Therefore, we should encourage rural sages to support farmers' entrepreneurship in different ways to promote rural revitalization.