Study on the Sustainability Value of Public Space Culture Service – Xinjiang International Grand Bazaar, China as an Example

Abstract

"Bazaar" is a transliteration of the minority language of Xinjiang Region in China. Its meaning is similar to the “street market”. It is the collective name for urban and rural commercial streets and bazaars by ethnic minorities in Xinjiang. Moreover, the significance of "Go to Bazar" to all ethnic groups in Xinjiang is completely different from that of the Mainland, because Bazaar has undertaken more social functions, which can be divided into: (1) commercial trade function (2) cultural heritage function (3) information dissemination function (4) spiritual entertainment function (5) social interaction function (6) educational sensitization function. Through the renewal and development of China's Xinjiang Bazaar in recent years, many Bazaar complexes have built. However, Xinjiang's traditional Bazaar complex has problems such as serious homogenization of commodities, emphasis on short-term effects, and lack of cultural service functions in public spaces. Through 743 questionnaire survey and site mapping records, the growth and peak periods of passenger flow in Xingjiang International Grand Bazaar (The following is referred to simply as XIGB) after reconstruction are analyzed, which is one of the largest in the world. It is found that by increasing the area of cultural service functions in public spaces such as squares, pedestrian streets, and cultural and artistic public spaces, it can not only effectively attract all kinds of people, increase the flow of people, but also make people stay longer and create more shared spaces for citizens to participate in public activities. And stimulate potential consumption and generate higher value. The combination of public space cultural service functions and commercial functions of XIGB is mainly the integration type. Compared with the types of juxtaposition and connection, it can integrate with the urban public space in time and space, with a more powerful openness, inclusiveness and sustainability. Based on the integration type synergy theory to analyze the cultural service function of public space for the economic, environmental and social value of XIJB, the research results show that the transformation and upgrading of XIGB focuses on the culture of public space In terms of service function, it can give full play to the economic value, space value and social value brought by the synergy effect. This result has certain reference value for the design and operation of Xinjiang Bazaar complex.