The Influence of Information Attributes and Recipient Characteristics on the Process of Information Dissemination

Abstract

With the sustained economic and social development, the deep integration of the Internet and user life, and the prosperity and growth of the we media industry, how to carry out effective marketing, shape merchandise and make the value concept of brands and products deeply rooted in the hearts of the people has become the focus of current marketing activities. By studying the two key factors of information attribute and recipients in the process of communication, and through descriptive statistics, this paper tries to find the information attribute that can most promote users to give positive feedback in Internet communication activities, provide suggestions for improving the efficiency of information communication, and classify according to the different characteristics of sink by means of factor analysis, cluster analysis, correlation analysis and regression analysis, Get the requirements of different types of users for information characteristics and the necessary factors for positive feedback, so as to provide suggestions for enterprises to set push for different specific users.