E-commerce Precision Marketing Based on the Advantages of Big Data Technology

Abstract

The core of big data marketing is to enable online advertising to be delivered to the right people through the right carrier at the right time. This can improve the conversion rate and achieve the effect of precision marketing. Combined with the mature cases involving big data precision marketing of relevant enterprises, this paper analyzes the necessity of big data precision marketing by taking enterprise big data precision marketing as an example. This paper also puts forward the specific implementation ways and methods of enterprises in big data precision marketing. The experimental results show that the method proposed in this paper can unify and integrate multiple sets of user data of different systems by opening up the data islands of various systems within the enterprise. This method can effectively analyze and mine data and label users. This method can carry out precision marketing activities for users through data modeling.