The Impact on Private Customization of Network Information

Abstract

In the era of new media, private customization of network information is widespread, which has affected the development process of individuals and society. The previous research on private customization of network information focused on algorithm research, which mostly starts from the micro analysis such as news products, entertainment products, social products and so on. This paper uses qualitative analysis and in-depth interviews with users based on their use of various apps to explore the behavioral and psychological. Through the information obtained from in-depth interviews, the results are as follows: Private customization of network information helps individuals break through the load of information, but brings personal loss. Customization technology of network information has the problem of technology supremacy to restrict personal freedom and power. In addition, it is also worth thinking about the problem of the construction of public areas. Through the discussion of this macro impact, a comprehensive explanation can be obtained. These findings of the research indicate that the macro impact of private customization of network information is not just the responsibility of the information provider, but also do the audiences, government and industry departments need to think about together. Only when it abides by the social benefits, can it achieve sound progress.