The Regulating Effect of Entrepreneurial Alertness on Maker's Online Social Motivation

Abstract

To explore the regulating effect of entrepreneurial alertness on the motivation of makers to use online social network. It is found that high entrepreneurial alertness can improve the sensitivity of information seeking motivation and the perception and reaction speed of external environment changes, so as to adjust the team structure and development strategy more quickly, gain competitive advantage and succeed in financing entrepreneurial projects; with high entrepreneurial alertness, makers will treat emotional motivation factors more rationally and weaken the negative effects of personal emotional motivation on financing of entrepreneurial projects. At the same time, high entrepreneurial alertness will help makers to learn forward-looking knowledge and business, and promote entrepreneurial projects to obtain leading time and fruitful innovation.