Athlete’s Identity Transformation, Employment Security and SWOT Analysis: A Cross-sectional Survey

Abstract

The purpose is to conduct an empirical study on the transformation and reemployment of professional athletes in China. A total of 337 retired athletes were evaluated on their anxiety level, identity, social support and coping styles before and after retiring. A sample of 27 athletes were interviewed on their sports experience and post-retirement experience. According to the research, the psychological barriers of athletes during the transition period are more serious (total average score is 20.83, mode is 27); there is uncertainty in sports identity (average median is 3.5); social support rate is not high (average mode is 0) ); The coping effect is also accompanied by significant differences in age, gender, education level and sports level (total score for positive coping (21.25 ± 8.426), total score for negative coping (12.79 ± 6.144)); Research conclusion: using SWOT analysis (S, W , O, SO, WO, T, ST and WT) to construct a matrix for athletes’ transformation and employment security, so as to provide a better reference for athletes’ transformation.