Construction and Cultivation of Rural Tourism Supply Chain from the Perspective of Poverty Alleviation under the Background of Rural Revitalization

Abstract

In 2020, COVID-19 outbreak in China near the Spring Festival, the tourism industry was pressed "pause key". The tourism suppliers have been affected to varying degrees, especially in poor rural areas with a single industrial structure and high tourism dependence, the risk of deepening poverty or returning to poverty has increased dramatically. This paper aims to explore and expands the diversified income increasing space to the rural poor, help to realize the effective connection of the poverty alleviation achievements and rural revitalization, to ensure the sustainable development of rural tourism, besides, to providing experience and reference to other poor rural areas and even the world’s poverty reduction. Literature review method, case study and field survey method, brainstorming method, supply chain reverse tracing methods are used to collect and analyze data. We take a diachronic field survey of the rural TSC in north western Yunnan, China. This paper build a complete TSC system under the framework of "industry-element-channel-mechanism-guarantee", and explores the operation mechanism of rural TSC guiding rural poverty reduction, discovering the ways in which the rural poor mainly participates in the TSC, which can further clarify and expand the diversified income increasing space to the rural poor population. Then we summarizes the current difficulties faced by the chain in the practice of poverty reduction; finally, based on the perspective of the poor, the rural TSC extension, sharing, customization, localization, talent cultivation and green supply chain countermeasures are proposed.