Research on Network Marketing Innovation of Agricultural Special Products under the Background of Media Convergence

Abstract

The implementation of the Rural Revitalization Strategy is the general starting point for the work of "agriculture, rural areas and farmers" in the new era. With the wide application of technologies such as "big data" and "cloud computing", the media convergence consumption scene has become a new trend leading the new consumption era,and the"Internet plus agriculture"mode has been developing. The cloud market has vigorously promoted the promotion of special agricultural products and become a new development mode driving the integration of rural industries and economic and social development. The research on the marketing practice of special agricultural products under the media convergence background has important contemporary significance.