Application of Big Data Technology in Smart Field Forest Ecotourism

Abstract

In recent years, urban people begin to focus on the alpine jungle, which makes the wild jungle
tourism develop rapidly. This paper summarizes the connotation of smart tourism and big data,
and analyzes the influencing factors of Sipsongpanna smart tourism service platform
construction. This paper briefly analyzes the feasibility, advantages, needs and other aspects of
the platform construction, and puts forward the model framework of Sipsongpanna smart
tourism service platform based on big data. The model builds six tourism application service
platforms around three aspects of smart tourism management, marketing and service. The
platform has built the application subsystem of thematic tourism big data with different
functions, and each subsystem closely relies on big data to fulfill its own responsibilities. This
makes big data really applied to smart tourism, and realizes the collection, storage, analysis and
application of smart tourism data. The results of data analysis and processing can provide
decision-making reference for the government, tourism enterprises, tourists and other
stakeholders. Finally, the paper puts forward suggestions on the implementation path and
Development Countermeasures of Sipsongpanna smart tourism service platform, aiming at
promoting the comprehensive, coordinated and sustainable development of Sipsongpanna smart
tourism.