Research on the Cultural and Creative Brand Construction of She Nationality in Fujian from the Perspective of the Integration of Tourism Culture and Social

Abstract

The current situation of she cultural and creative products, the design and development of she cultural and creative products in Fujian is still in the initial and exploratory stage, the design and innovation of cultural creativity have not formed a system in terms of methods, and there are still some problems in many links such as the extraction and redesign of she elements in cultural and creative products. Collecting cultural relics or picture materials that can be used in she cultural resources through field investigation of she villages in various regions of Fujian. Summarize and classify the elements that can be used and developed in the traditional culture of She nationality in Fujian. Based on the traditional cultural elements of She nationality in Fujian, combined with the development status and trend of the integration of cultural industry and tourism industry, actively explore the ways and methods suitable for the construction of cultural and creative brand of She nationality in Fujian, and improve the quality and cultural content of cultural and creative products of She nationality in Fujian. With the help of Fujian she traditional culture marketing mode, actively promote the construction of Fujian she cultural and creative brand, further optimize the quality of Chinese creative products in Fujian she cultural tourism industry, enrich the types of cultural and creative products, and establish a good Fujian she cultural and creative brand image. She cultural and creative products contain the traditional culture of She nationality in Fujian and the excellent national spirit and folk customs of She nationality villages. Design and produce high-quality cultural and creative products to meet the needs of contemporary consumers, and deeply enrich the connotation and extension of she cultural and creative industry in Fujian; Actively implement the brand development strategy of cultural and creative products and build the cultural and creative brand system of She nationality in Fujian.