AHP Evaluation of Chongqing Rural Tourism Poverty Alleviation & E-Commerce Poverty Alleviation Integration Development Strategy

Abstract

The paper investigates the integration development of tourism poverty alleviation and ecommerce poverty alleviation in Chongqing, and quantitatively analyzes the degree of integration development of the two through AHP, constructs an evaluation index system for the integration development of the two, and gives development strategies and opinions based on the research results. Firstly, we analyzed the practical significance of the linkage and integration development of tourism poverty alleviation and electric business poverty alleviation, followed by investigating and analyzing the integration development of rural tourism poverty alleviation and electric business poverty alleviation in Chongqing, and quantitatively analyzing the degree of integration development of the two with AHP fuzzy comprehensive evaluation. Focusing on the construction of Chongqing rural tourism poverty alleviation and e-commerce poverty alleviation integration development degree evaluation index system, including e-commerce and tourism industry poverty alleviation integration degree 1 primary indicators, resource conditions, industrial economic development, government support, enterprise organization driven poverty alleviation integration innovation 5 secondary indicators, and 27 tertiary indicators. And AHP fuzzy comprehensive evaluation is used to empirically study the development status of integration degree of poverty alleviation of rural tourism and electric business in Chongqing. In terms of the degree of integration between tourism industry and electric business integration poverty alleviation in Chongqing, Wulong and Jiangjin are at a medium level, Pengshui has an average level of integration, and Chengkou has a relatively poor level of integration in the analysis conclusion. Based on the empirical analysis, we propose countermeasures to promote the integration of tourism poverty alleviation and e-commerce poverty alleviation in Chongqing, including the construction of a "five-in-one" poverty governance model of "government, market, society, community and farmers", focusing on regional resource sharing and functional planning. Planning, building a rural tourism e-commerce platform based on the 020 model, improving the ability of three-dimensional capital participation, relying on special tourism brands, promoting the integration of agriculture and cultural ecological leisure tourism development, through the four paths of technical integration, resource integration, market integration and functional integration to achieve, strengthening vocational skills, cultivating composite e-commerce talent, etc.